My Journey
My journey into digital marketing started in retail — not with campaigns, but with understanding customers, sales processes and real business impact. Over time, I transitioned into performance marketing and eventually into building scalable marketing and recruiting systems that connect businesses with the right audiences.
Assistant Advisor - Deutsche Vermögensberatung
07/2015 - 01/2016
I started my career supporting consulting and sales processes, coordinating client meetings and assisting in day-to-day operations. This role gave me early exposure to customer behavior, sales dynamics and structured advisory processes.
Management Trainee Program (Apprenticeship & Advanced Training) - expert Handels GmbH Garbsen
08/2017 - 08/2020
Completed a structured management trainee program combining apprenticeship and advanced training in retail. Gained hands-on experience in sales, customer consulting and business operations, building a strong foundation in customer behavior and commercial decision-making.
Marketing Manager - expert Handels GmbH
08/2020 - 05/2023
I transitioned into marketing, focusing on social media, content and performance-driven campaigns. I built and scaled social media presence across platforms like Facebook, Instagram and TikTok, while implementing always-on campaigns to generate continuous demand and engagement. This phase marked my entry into performance marketing and digital growth strategies.
Head of E-Commerce & Digital Marketing - expert Handels GmbH
06/2023 - 03/2025
I took ownership of e-commerce and digital marketing, developing cross-channel strategies across paid media, website and CRM. By optimizing campaigns, landing pages and user flows, I improved conversion rates and contributed to the expansion of digital revenue streams and services.
Head of Digital Marketing & Customer Journey- expert Wachstums- und Beteiligungs SE
04/2025 - Today
As Head of Digital Marketing & Customer Journey, I focus on building scalable, data-driven marketing systems across multiple locations and channels. With the expansion of my role, responsibility grew from around 20 locations to over 60 locations across multiple business units. I developed scalable marketing and recruiting funnels — from paid acquisition to application processes and communication — enabling significantly higher application volume while reducing manual effort. I also manage cross-functional teams and scale performance strategies across multiple business areas.
Founder - Recruiting Funnel System (candid loop)
Today
In parallel, I designed and built an end-to-end recruiting system combining paid social campaigns, landing pages, application funnels and automated communication. The project focuses on creating scalable recruiting solutions for B2B companies, enabling predictable and measurable applicant generation outside of traditional job platforms.
Current Focus - Marketing Systems & Growth
Today
Today, I focus on building end-to-end marketing systems for companies — combining strategy, paid acquisition and conversion-focused websites. I continuously refine my approach through testing, data and new technologies to build scalable and high-performing systems.
Continuous Development
Ongoing
I continuously refine my approach through testing, data analysis and new technologies — always aiming to build more efficient, scalable and high-performing systems.
Education
Fachhochschulreife - IGS Kronsberg
2011 – 2016
Kaufmann Im Einzelhandel - IHK
2017 – 2019
Handelsfachwirt (CCI) - IHK
2019 – 2020